... in which people from wildly different backgrounds work together to solve big problems.
“Mixing apples and oranges” is a bad thing, right? Not always, and certainly not at the Media Lab.
The Lab purposely mixes up people from different disciplines – computer scientists, musicians, neuroscientists, electrical engineers, social scientists, visual artists - and puts them in an environment where there is no such thing as a failure or a dumb question. The result is totally unconventional thinking and radical new solutions to “impossible” problems.
Step inside this rarified world:
- Come ride along with a hastily assembled team of researchers from five different fields as they figure out—in just four days—how to win a $40,000 international challenge. Other teams have spent months preparing.
- Go heads-down as a computer scientist and a social anthropologist collaborate on creating a social network to tackle a rare disease—one that is slowly killing the latter.
- See what happens when an eclectic bunch of researchers (none of whom have a background in car design) rethink the status quo in 20thcentury personal transportation—the automobile—to solve the 21st century problem of congested cities.
You’ll see how anything is possible when you let the problem dictate the approach. Ideas rule. Pre-conceived notions of what constitutes a solution go out the window. Novel, what-if questions and often-crude “hacks” reveal startling new answers.